Luxury department store Fortnum & Mason has been named as an official hospitality partner of The Chanel J12 Boat Race 2026.
As part of the collaboration, the retailer will provide dining experiences to hospitality guests at the race. It will also supply luxury picnic hampers on VIP launches following the races.
Friends of Fortnum’s members will receive exclusive Boat Race content and offers.
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Liz Darran, chief brand and creative officer at Fortnum & Mason said: “As one of Britain’s most iconic sporting traditions, the Boat Race is an important ritual that brings generations together, and we are thrilled to partner with the event for this year’s historic race day.
“We’re delighted to bring a little Fortnum’s magic to race day – honouring the pageantry of the occasion while ensuring every detail is as delicious and joyful as it should be.”
The race will take place on Championship Course, a 4.25 mile stretch of the Thames between Putney and Mortlake on Easter Saturday. The woman’s race starts at 14:21 followed by the men’s at 15:21.
Siobhan Cassidy, chair of The Boat Race Company added: “We are thrilled to welcome Fortnum & Mason as a partner. Their longstanding reputation for quality, craftsmanship, and British tradition aligns perfectly with the spirit of The Boat Race.”
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