Rituals is opening four new boutiques, marking a “significant milestone” in its UK and IE expansion strategy.
The luxury wellbeing brand is launching its first new boutique in Wilton Shopping Centre in Cork on 4 March.
The opening will be followed by arrivals in Whitewater Shopping Centre in Newbridge, Kildare; London, Wimbledon; and Taunton on 11 March.
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The launches come as Rituals reaffirms its commitment to “bringing accessible luxury wellbeing experiences to high footfall locations”.
The new stores introduce Rituals’ “renowned collection of luxurious bath, body, and home products” to shoppers “embracing everyday moments of self-care and mindfulness,” according to the business.
During the opening days, the first 50 customers to each boutique who make a purchase will receive an exclusive goodie bag. Shoppers with purchases over £45 (€45) will be given a free mini reed diffuser.
The boutique launches come after Rituals saw sales increase in its latest annual results, as it celebrated its 25th anniversary.
The company recorded a net revenue of £2.10bn (€2.43bn) in FY (full year) 2025, up 16 per cent year on year (YOY).
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