FatFace has launched its first in-store personal styling service.

The new service, called Face to Face, is being trialled in six UK stores: Belfast, Chester, Derby, Horsham, Norwich and Wimborne.

Customers can book complimentary one-to-one appointments with in-store stylists for help with everything from updating everyday wardrobes to finding outfits for specific occasions.

The trial is due to run through the summer, with FatFace aiming to expand the service to more stores over the coming year.

Alongside the styling launch, FatFace has also introduced a WhatsApp customer service channel as part of its wider customer experience investment.

The retailer said the channel is already seeing strong uptake, with 18 per cent of customer service contacts now coming through WhatsApp.

FatFace added that its customer service team is aiming to respond to WhatsApp messages within an hour, a target it said it has met 98 per cent of the time so far during the spring/summer 2026 season.

The dual launch points to a broader strategy centred on convenience, accessibility and more personalised service.

While Face to Face is designed to improve the in-store experience, WhatsApp gives FatFace a faster and more informal route for handling orders, returns and general enquiries.

Keely Stocker, marketing and ecommerce director at FatFace, said the business was focused on making customers feel “confident, inspired and excited” about what they wear, whether through in-store styling or quicker digital support.

Click here to sign up to Retail Gazette‘s free daily email newsletter