West Ham United has teamed up with South Korean football streetwear brand Nivelcrack to launch a bespoke capsule collection.
The London-based team is the first Premier League team to create a licensed collection with the designer.
Based in Seoul, the fashion brand draws inspiration from football culture to create its products and content. The new collection is inspired by West Ham’s industrial heritage and Nivelcrack’s “contemporary creative interpretation”.
West Ham United, executive director Nathan Thompson said: “The apparel and fashion space has become synonymous with football culture around the world, so this collaboration marks a strong opportunity for West Ham United to be at the forefront of the space to engage new supporters and our ever-growing global fan base.”
It includes t-shirts, a sweatshirt, a scarf, socks, a cap and a bag. The line also features a workwear jacket, which is a first for the designer, which celebrates West Ham’s origins.
It is modelled by West Ham United stars Taty Castellanos, Mads Hermansen, Pablo Felipe and Konstantinos Mavropanos
Founder of Nickelcrack Shinjae Lee said: “Nivelcrack is rooted in football culture, shaped by the fans who make the game what it is. Collaborating with West Ham United, a club defined by its passionate support, brings deeper meaning to this project.
“We set out to create lifestyle pieces that fans can wear on and off the pitch, celebrating their passion while introducing the club’s identity to a wider audience.”
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