Boux Avenue is raising funding and awareness for research into gynaecological cancers by donating 10 per cent of its sales of select products to The Eve Appeal.

The products included in the scheme are the retailer’s bow embroidered seamless bralette in pink mix, the matching thong and the ribbed button through short pyjama set in pink.

The fundraiser will run from May 1 to May 31. Staff will also be taking part in fundraising for the charity and the retailer will be sharing stories from The Eve Appeal on how the money raised is used to help their research.

Educational information will be available on The Avenue Wellness blog and Boux Avenue’s social channels.

Athena Lamnisos, The Eve Appeal said: We’re delighted to be part of the Boux Avenue community, and we’re incredibly grateful for their continued support in helping us raise awareness and vital funding for research into the five gynaecological cancers.

“Every year, too many lives are lost to cancers that are still not widely known about, not talked about enough and significantly underfunded in research. Many people don’t know what symptoms to look out for or may put off getting checked. ”

Boux Avenue and The Eve Appeal first announced their partnership in 2024 with the aim of raising funding for research towards all five gynaecological cancer types- womb, ovarian, cervical, vulval and vaginal.

As part of the partnership, shoppers have been able to donate at till points or at checkout on the retailers website.

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