Toolstation has launched a new campaign, which aims shift consumer perception of the brand from being a “reactive choice”, to the “first place” tradespeople think of.
Devised by creative agency TBWA\MCR, the campaign is the next iteration of its ‘Next Stop Toolstation’ platform.
Titled ‘First Stop Toolstation’, the marketing drive highlights that stores are open from 7am Monday to Saturday and 9am on Sundays. It also showcases the retailer’s fast track delivery service which can have items arriving to consumers sites in as “little as 30 minutes”.
Executive creative director at TBWA\MCR Lisa Nichols said: “There are so many reasons for the UKs tradespeople to love Toolstation. And our team has had a blast bringing the new ‘First Stop’ work to life.
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“Tradies will now be in no doubt that the Toolstation team is always their first port of call, whether they are dressed head to steel-toe boots in feathers or acting as bouncers to the exclusive Toolstation Club.”
It will run across radio, YouTube and social media. Creative can also be seen on HGV’s in the retailer’s logistics fleet
Chris Other, customer director at Toolstation added: “We know that for the trades, their workday doesn’t begin when they arrive on site – it starts when they begin planning their next project or job.
“This campaign highlights the unrivalled service and knowledge of our colleagues, combined with a quick and convenient shopping experience that will make the tradespeople of Britain consider Toolstation their first stop in the morning and with stores open from 7am Monday to Saturday and 9am on Sundays, it keep us front of mind when their day begins.”
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