Virgin Media O2 has opened a new store in Liverpool One designed to bring together the best in mobile, broadband and connected technology.   

The store, which is located on the upper level of the shopping centre and spans over 1,900 sq ft, has been designed to showcase “the very best of Virgin Media O2’s products and services in an engaging, hands-on environment” while placing its customers “front and centre of the in-store experience”.

The shop has dedicated in-store advisors on hand, focused solely on supporting new and current customers when they visit. 

The store is divided into “discovery zones” across an open-plan layout, enabling shoppers to test Virgin Media O2’s latest products as well as gaming and entertainment tech.

The discovery zones include an ultimate gaming zone, Priority from O2, a TV and broadband zone and a Meta zone.

The store aims to make it easier for shoppers to recycle their old or unwanted devices, helping Virgin Media O2 to reach its wider sustainability targets. 

Electronics, including old mobiles, earphones, wearable tech and cables can be dropped off and recycled at the site.

To mark the opening, Virgin Media O2 is offering customers an exclusive in-store experience and prize draw. 

Visitors will have the chance to win one of two signed Liverpool FC shirts by taking part in an interactive quiz focused on Liverpool FC and Priority. 

The store also joins over 300 others as a national databank hub, where people experiencing data poverty can get a free O2 SIM with 25GB of monthly data as well as texts and calls for 12 months.

The new store ‘demonstrates Virgin Media O2’s commitment to investing in its stores and UK high streets’, the operator said. 

Virgin Media O2 director of retail Will Houldsworth said: “Opening our new store here in Liverpool is a really exciting moment for us. 

“Liverpool One is at the heart of the city’s shopping and social scene, so it’s the perfect place to bring our latest products and services closer to the local community. 

“We’re committed to giving customers a great in-store experience where they can explore, learn and get support face-to-face.”

He continued: “Over the past year, we’ve invested heavily in upgrading our stores across the UK, and Liverpool is a key part of that journey. 

“As we continue to invest in the future, including launching new tools to support our colleagues, we’re committed to providing brilliant service for our customers across the region.”

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