// WHSmith to launch 18 new technology stores in UK airports under its InMotion fascia
// The stores are expected to generate sales of around £60m per year
WHSmith has announced that it is set to open 18 new technology stores in airports across the UK.
The retailer has secured space for the technology and accessories stores across “significant” UK airports, including London Heathrow, London Stansted, Manchester, London Luton, Birmingham and East Midlands.
The stores, which will trade under its North American InMotion brand, are expected to generate sales of approximately £60 million per year.
These sites are on top of the company’s new store opening programme for its WHSmith Travel brand, which currently has 84 sites in the pipeline.
“The group has continued to explore new business opportunities and we are pleased to announce that we have successfully won 18 technology and accessories stores across a number of significant UK airports,” WHSmith said.
“These stores will trade under the InMotion brand, our market leading tech and accessories business in North America.
“Combining our learnings and expertise from North America, these stores will provide passengers with a superior customer service experience and a combination of premium products from brands such as Apple and Samsung, as well as an extensive range of tech accessories.”