Holland & Barrett has been named as the headline sponsor of Capital Breakfast with Jordan North, Chris Stark and Siân Welb, the first new sponsor the radio show has had in nine years.

To mark the start of the new partnership, Capital Breakfast listeners will be able to win a trip to Ibiza. Included in the prize are return flights for two people, a yoga and wellbeing retreat experience, accommodation in a luxury hotel, food and drink as well as spending money.

Holland & Barrett’s messaging will focus on “helping listeners to start their mornings well”.  Sponsorship credits will run across the show and showcase the retailer’s product range such as supplements, matcha, collagen and creatine, as well as its advice service.

Mark Singleton, chief marketing officer at Holland & Barrett, said: “We’re delighted to become the new headline sponsor of Capital Breakfast and partner with one of the UK’s most influential morning shows.

“It’s the perfect platform for us to connect and engage with audiences at the very start of their day, every day. It builds on Back Your Body, our rallying call encouraging people to listen to their bodies and support their wellbeing in ways that work for them, whatever their morning routine.”

Zoe Cadman, director of commercial partnerships at Global, added: “With a focus on everyday wellbeing, Holland & Barrett is a natural partner for Capital Breakfast. Jordan North, Chris Stark and Siân Welb are such a big part of listeners’ morning routines, so this partnership creates a brilliant opportunity for Holland & Barrett to connect with audiences in a way that feels relevant, engaging and useful.

“We’re excited to bring the brand to life across the show and help position Holland & Barrett at the heart of culture and conversation.”

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