British menswear brand Charles Tyrwhitt celebrates its 40th anniversary with a new campaign fronted by the brand’s founder Nick Wheeler.
The marketing drive features exclusive events, VIP store experiences, competitions and exclusive anniversary offers.
Consumers will also be able to get their hands on limited-edition shopping bags.
At the centre of the campaign is a hero spot, led by Wheeler, who reflects on the high and lows of the past 40 years.
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It also features actor Richard E. Grant, actor and comedian Alexander Armstrong. Entrepreneurs Lord Sugar, Peter Jones CBE and founder of The White Company Chrissie Rucker OBE make an appearance, alongside singer-songwriter Bryan Adams.
Cricketers Stuart Broad CBE and Joe Root MBE are joined by rugby player Matt Dawson MBE with members of the current England Rugby team, and golfer Luke Donald MBE. Some of whom have previously worked with the brand, as part of its Summer of Sport campaign.
Wheeler said: “If you’d told baby Nick in 1986 that his shirt business would still be going strong 40 years later, he would have been properly chuffed.
“I simply wanted to make a proper shirt that didn’t cost the earth, and here we are four decades later celebrating with the people who have been part of that journey. We wouldn’t have lasted even one day without our customers, so this milestone belongs to them as much as it does to us.”
The retailer’s anniversary celebrations will end with its opening celebration for its new Oxford Street Store on October 16.
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