Kim Kardashian-founded fashion retailer SKIMS is set to debut in India with the launch of two new stores.

The fashion brand, which last month opened its first standalone brick-and-mortar store in London, plans to open two stores in Delhi and Mumbai, with a phases rollout set to see the retailer expand into more cities and channels over time.

The move forms a partnership with Indian luxury and premium fashion retailer Reliance Brands, which will operate SKIMS in India across physical stores and digital channels.

The launch marks SKIMS’ entry into the Indian market as the brand continues its international expansion. Alongside London, it has also recently opened stores in Dubai, with further launches planned in Hong Kong and Seoul.

Founded in 2019, SKIMS sells underwear, shapewear and loungewear, with a focus on comfort, fit and inclusive sizing. The brand has also expanded into menswear and has a partnership with Nike.

“We built SKIMS on the belief that everybody deserves to feel comfortable and confident in what they wear,” said SKIMS co-founder and chief creative officer Kim Kardashian. “The excitement we’ve seen from our community in India has been truly incredible, and we can’t wait to welcome them in our stores for the very first time.”

Skims CEO and co-founder Jens Grede said: “Reliance Brands has an exceptional track record of building some of the world’s leading fashion and lifestyle brands in India.

“We’re excited to partner with their team as we introduce SKIMS to this important market and continue expanding our global retail footprint.”

Reliance Retail Ventures Limited director Isha Ambani, added that the brand “speaks directly to a new generation of Indian consumers” looking for fashion that combines aspiration with comfort.

Click here to sign up to Retail Gazette‘s free daily email newsletter