Tommy Hilfiger has teamed up with American comic strip Peanuts to launch a new kids collection.
The collaboration aims to reimagine the “modern prep wardrobe with the wit, wonder and optimism of Charles M. Schulz’s beloved characters”.
The collection is made up of 12 pieces and features character print puffer jackets, varsity bomber jackets, cable-knit sweaters and rugby shirts. It also includes Ithaca stripped shirts, wide leg chinos and denim.
Throughout the range consumers can find TH lettering, Hilfiger flags with Peanut inspired crest detailing.
Tommy Hilfiger said: “Peanuts has long been part of the fabric of American pop culture”.
“What has always made the stories so special is the individuality and imagination of the Peanuts gang. Those same qualities inspired every piece in this collection—creating clothes that feel full of personality and give kids the confidence to express who they are from the very first day of school.”
It was created using recycled and regenerative materials and is available globally online and in-stores, aswell as through selected wholesale partners.
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