Tommy Hilfiger ‘reimagines’ modern prep with new Peanuts collab

Tommy Hilfiger
MarketingNews

Tommy Hilfiger has teamed up with American comic strip Peanuts to launch a new kids collection.

The collaboration aims to reimagine the “modern prep wardrobe with the wit, wonder and optimism of Charles M. Schulz’s beloved characters”.

The collection is made up of 12 pieces and features character print puffer jackets, varsity bomber jackets, cable-knit sweaters and rugby shirts. It also includes Ithaca stripped shirts, wide leg chinos and denim.



Throughout the range consumers can find TH lettering, Hilfiger flags with Peanut inspired crest detailing.

Tommy Hilfiger said: “Peanuts has long been part of the fabric of American pop culture”.

“What has always made the stories so special is the individuality and imagination of the Peanuts gang. Those same qualities inspired every piece in this collection—creating clothes that feel full of personality and give kids the confidence to express who they are from the very first day of school.”

It was created using recycled and regenerative materials and is available globally online and in-stores, aswell as through selected wholesale partners.

Click here to sign up to Retail Gazette‘s free daily email newsletter

MarketingNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

MarketingNews

Share:

Tommy Hilfiger ‘reimagines’ modern prep with new Peanuts collab

Tommy Hilfiger

Tommy Hilfiger has teamed up with American comic strip Peanuts to launch a new kids collection.

The collaboration aims to reimagine the “modern prep wardrobe with the wit, wonder and optimism of Charles M. Schulz’s beloved characters”.

The collection is made up of 12 pieces and features character print puffer jackets, varsity bomber jackets, cable-knit sweaters and rugby shirts. It also includes Ithaca stripped shirts, wide leg chinos and denim.



Throughout the range consumers can find TH lettering, Hilfiger flags with Peanut inspired crest detailing.

Tommy Hilfiger said: “Peanuts has long been part of the fabric of American pop culture”.

“What has always made the stories so special is the individuality and imagination of the Peanuts gang. Those same qualities inspired every piece in this collection—creating clothes that feel full of personality and give kids the confidence to express who they are from the very first day of school.”

It was created using recycled and regenerative materials and is available globally online and in-stores, aswell as through selected wholesale partners.

Click here to sign up to Retail Gazette‘s free daily email newsletter

Social


SUBSCRIBE TO OUR DAILY NEWSLETTER

  • This field is for validation purposes and should be left unchanged.
MarketingNews

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

RELATED STORIES

Latest Feature


Menu

The brand, budget, and agency decisions reshaping UK retail marketing

Join 1.5k retail marketing directors and senior leaders

Marketing Weekly NL Form

  • This field is for validation purposes and should be left unchanged.


Close popup

Please enter the verification code sent to your email: