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Datson steps down as Media Director of Tesco

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The UK’s leading retailer Tesco has confirmed today that its Group Media Director Trevor Datsun has decided to leave the business.

Datsun joined the company in May 2010 from consumer goods firm Cadbury, initially as Media Director before taking charge of communications for the whole group, having spent a previous spell with the retailer as Head of Corporate Media Relations between April 2006 and September 2008.

Tom Curry, who was recruited from the Olympic Delivery Authority to take on the newly created role of UK Communications Director at Tesco in August of last year, has now been promoted to assume Datsun’s duties.

Lucy Neville-Rolfe, Executive Director for Corporate & Legal Affairs at Tesco, commented: “After two years as our Group Media Director Trevor has decided to leave Tesco and pursue career and lifestyle options outside the company.

“He goes with our best wishes and thanks for effectively and professionally managing our media relations during a period of transformation and change in the business.

“We have made some internal changes as a result of Trevor’s decision and Tom Curry will now lead our external communications.”

This latest managerial reshuffle for Tesco follows the departure of UK CEO Richard Brasher in March, the result of Group CEO Philip Clarke wanting to take more control of the firm’s ailing domestic operations.

Last month Tesco revealed that its profits had fallen one per cent due to poor sales in the UK, and Clarke promised to invest £1 billion to renovate its stores to try and reverse this trend.

In the most recent grocery market data from research firm Kantar Worldpanel, Tesco was shown to have lost further ground to its supermarket competitors in the UK but still has a commanding 30.7 per cent share of the overall market.

Published on Friday 04 May by Editorial Assistant

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