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Holland & Barrett to improve omnichannel

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Health food retailer Holland & Barrett is set to implement new EPOS software as it seeks to improve its omnichannel offering, it has been announced.

NBTY Europe, the retailer’s parent firm, has appointed a Chief Marketing Officer (CMO) to take charge of it’s sales and marketing divisions.

Lysa Hardy, who has an extensive multichannel background having worked with T-Mobile, Orange and Facey International, is taking up the newly created role in order to secure the group’s strategy across online channels.

As part of the strategy NBTY, which also operates the GNC and Nature’s Way brands, has partnered with software provider Oracle in order to streamline its existing loyalty card scheme Rewards for Life, offering a card-based system to ensure a more personalised service.

During the next quarter, the group will also launch a new internet platform across its European divisions and Hardy will lead a creative review of Holland & Barrett’s TV advertising campaigns in tandem with this move.

Speaking of the appointment, NBTY Europe’s CEO Peter Aldis said:“We welcome Lysa to the business and the Corporate Board and I are confident she will help us achieve our objectives of enhancing the wellbeing of our customers globally by delivering the highest quality, best value nutritional supplements and wellness products.”

It is hoped that the new CMO role will allow for a more strategic approach to customer insights and segmentation in order to improve the company’s product offering.

Hardy expressed excitement about the opportunity her new role presents, commenting: “I’m looking forward to working with the team on this exciting challenge and welcome the opportunity to be working on brands with such enormous potential and ability to improve people’s lives through better health.”

Published on Thursday 27 September by Editorial Assistant

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