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Mountain Warehouse to open 25-30 stores in 2014

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Outdoor clothing retailer Mountain Warehouse has posted a 10.7 per cent rise in like-for-like sales for the six week period ending 5 January.

The retailer, which sells own-brand cycling, walking and camping gear, posted a 127 per cent surge in online sales over the Christmas period. It has benefited from the growing trend of waterproof jackets and wellies and said it sold a waterproof jacket every five seconds. Sales of its wellies have more than doubled year-on-year. It also reported a “strong rise” in click and collect over its mobile platform.

Commenting on the performance, Mountain Warehouse CEO Mark Neale said: “Our outstanding Christmas performance caps an excellent 2013 for the business. During the year, we opened 20 new stores and significantly expanded our online operations. Our success, in a difficult retail environment, is testament to the hard work of our staff and the quality and value of the products we offer consumers.”

Published on Monday 13 January by Editorial Assistant

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