Newly floated entertainment retailer Game Digital has seen total sales rise by 30 per cent for the year to 26 July as investment in its mobile apps, desktop and mobile sites boosted business.
The company said its UK and Spanish business performed solidly in the second half with each business gaining market share with its new Game Wallet initiative – a payment mechanism implemented to improve customer purchases.
The group‘s chief executive Martyn Gibbs said: “Our consistent focus on improving the group‘s specialist customer proposition has delivered a strong performance and positions the business well for the future.
“We have great new physical and digital games being launched in the coming months and are working closely with our supplier partners to provide early trials, exclusives, deals and new and exciting ways to pay for all our gaming communities around the UK and Spain.”
The group expects underlying operating profit to be in line with forecasts of around £43.7m with full-year results due to be released on 16 October.
