YouTube channels such as Zoella, Vice News and The Slow Mo Guys will soon be appearing on your television screen during the prime time ad breaks of shows including the hugely popular programme, The X Factor to promote their channels.
YouTube is paying for the new marketing campaign as a way to promote their top channels. The campaign will spread across numerous different platforms with partnerships being created with Sky Sports, Glamour Magazine, Wired and The Guardian. The adverts will run on the underground, bus posters, billboards and digital adverts.
People across the globe are watching more than six billion hours of YouTube videos each month. Zoella has generated around 265 million views on her main channel and has six million subscribers. Zoe Sugg also has a second channel in which she uploads vlog. Zoellas success has gone beyond the YouTube platform as a make-up range will be available on feelunique and Superdrug’s website from today and will be available in Superdrug stores from Monday 29th and is releasing a fictional book titled ‘Girl Online’ which will be released on the 25th of November.
Vice News has over 930,000 subscribers and has received 430 million total views. The Slow Mo Guys has 4.4 million subscribers and 430 million views on their channel.
The advertising campaign funded by YouTube will help the likes of Zoella reach to a wider audience and introduce her to new older viewers who may not have discovered the YouTube beauty community.
The campaign comes after the success of the placement of television adverts from American YouTube channels from Michelle Phan, Bethany Mota and Rosanna Pansino. The American campaign ran in April during show such as Mad Men and the MTV Movie Awards. The adverts then went onto be aired during the breaks of popular shows with a teenage audience.
The aim of the campaign is to make the top YouTube channels a mainstream alternative to main television channels and instant access box set sights such as Netflix.