Swedish fashion giant H&M has announced that it’s launching a national recruiting campaign, called "Place of Possible," aimed at attracting millennial talent interested in entering the fashion industry to support the company's rapid growth in the United States and the rest of the world.
The campaign includes national advertising across online, outdoor billboards, and in-store displays as well as a college tour featuring an H&M Airstream - all geared at spreading awareness of the company's competitive compensation, benefits and advancement opportunities that make H&M an attractive launching pad for careers in fashion.
"We are proud to launch of the Place of Possible campaign because we believe the best investment we can make is in our employees," said Daniel Kulle, President of H&M North America who started as a store manager himself. "H&M loves bringing fashion to the world and we need to find employees that want to join us in our journey."
The advertising campaign spotlights fifty H&M employees whose career trajectories at the company reflect the spirt of "Place of Possible" with personal testimonies, several which include advancing from entry-level positions to establishing long lasting careers through the sustainable fashion chain’s internal promotion policies. The campaign, inspired by employees, is the result of interviews with H&M staff and benefits such as “employee freedom, sick time and vacation perks” are promoted. “Managing a multi million dollar store at 25 is possible,” reads a poster in a Manhattan store.
The recruiting campaign aims to attract ambitious individuals from diverse backgrounds interested in entering the fashion industry, and who want to become a part of the “H&M family” as the company continues expands in the United States. Last year the high street retailer opened 62 new stores in the US, creating 2,800 new jobs. This year it’s poised to open 61 new stores. The company estimates that it will continue to expand annually at a rate of 10% to 15%, taking the US store count to well above 400 and the total store count to almost 4000 stores by the end of the year.
H&M’s internal promotion policy resulted in over 4,500 promotions in the United States in the last five years, with 35% of current employees in the corporate office beginning their careers as store sales associates.