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Can Apple boost investor confidence with newest products?

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Apple announced additions to its product line on Wednesday evening, and the details are more than juicy. 

The tech giant unveiled the anticipated new iPhone 6s and iPhone 6s Plus models, an iPad Pro and an app-enhanced Apple TV. 

Apple claims that the latest set of iPhones will be “the most advanced iPhones ever, with the introduction of 3D Touch feature and HD displays made from the strongest glass on any smartphone. 

The phones will also feature a Live Photo function, allowing users to create short moving versions of photos by capturing 1.5 seconds of motion before and after a photo is taken. 

Apple’s Senior Vice President of Worldwide Marketing, Philip Schiller, said: “The only thing that has changed with iPhone 6s and iPhone 6s Plus is everything — 3D Touch lets users interact with iPhone in entirely new and fun ways, and the innovative Live Photos brings your pictures to life.”  

The handsets will be available to pre-order from 12 September.  

The iPad Pro is the biggest version of the tablet so far, with a 78% larger screen than the original 2010 model. The iPad Pro is almost as thin as the iPad Air at 6.9mm, and weighs just 1.57lb. 

Apple have also announced a collaboration with luxury lifestyle brand Hermès to create a new range of leather straps for the Apple Watchas the demand for wearable tech grows.

Charlotte Brown

Published on Thursday 10 September by Editorial Assistant

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