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New N Brown partner to oversee “digital-first” transformation

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N Brown has hired Sopra Steria to lead its transition into a digital-first retailer.

The plus sized fashion retailer has been transitioning into a “digital-first” business for a while now. In last month’s full year financial results CEO Angela Spindler said the business was “mid-way” through its transition, and the results have shown. In January ecommerce accounted for 66% of N Brown’s overall sales.

After a competitive process, digital transformation company Sopra Steria was chosen to oversee its ongoing change. IT sub-contractors, data centres, servers, mainframes and technical support at several N Brown locations will all be overseen by this new partner.

“Sopra Steria was a natural partner with an impressive track record in delivering similar projects at scale, and whose culture and approach nearly matched our own,” said N Brown COO Andy Haywood.

“Together with Sopra Steria, N Brown will have the ability to become more agile, responsive and, most importantly, focused on customer experience and satisfaction. We will move towards being a technology company that sells fashion, rather than just a fashion company using technology.”

“We are delighted that N Brown chose us to be their strategic partner and help deliver their vision for the future of the company,” said Barry Fazackerley, Executive Director at Sopra Steria. “In such a fast-paced and competitive market, the efficient and effective delivery of this transformation is vital to N Brown’s business. We are proud to be helping to deliver the desired changes to their core business and realise their strategic vision to be a digital-first retailer.”

Published on Monday 16 May by Philip Gallagher

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