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July breaks online international sales records


International online sales reaches record high for in July as consumers took advantage of the weak pound.

New figures from IMRG Metapack UK Delivery Index show that the UK’s online sales to other countries was the highest on record for this time of year.

Of the total online retail sales in the UK in July, nearly 27 per cent was destined for another country. 

The average percentage of sales volumes for cross border trade throughout the summer period are 23 per cent.

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This means July’s international online sales was the highest since the index began in 2011.

Andrew Starkey, head of e-logistics at IMRG said: “While it’s hardly surprising that cross-border volumes have risen since the Brexit vote, the question is whether this upturn in orders will be temporary or sustained over a longer period.

“As the July average order value has risen on June, we might surmise that shoppers initially used the opportunity to snap up a bargain or two, but are now realising that the deals are very attractive and are loading up their baskets with more goods each visit.

”While this upturn is good news in a way, clearly there will be pressure on margins as a result of all products being discounted for cross-border shoppers, in effect.”

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Published on Tuesday 23 August by Ben Stevens

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