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Retail Gazette Loves: Weve Smart Mobile Coupons


Weve have launched a new mobile coupon system allowing shoppers to redeem vouchers using their smart phones.

The smart scanner mobile coupon, launched this week, allows customers to redeem offers without the need for a physical coupon.

Weve’s system will also allow advertisers to track redemptions real time and therefore tweak their offers to provide deals that are more relevant their customers.

It works simply: Weve sends a text message to customers on behalf of the advertiser detailing the offer and providing a link to the coupon. 

The customer then clicks the link and a barcode generated by Weve’s partner Eagle Eye which can be presented and scanned at the checkout, redeeming the offer.

”Previously, consumers who received digital offers were required to revert to printing paper copies in order to redeem at the till,” Weve commercial director Tom Pearman said.

“Using Weve’s unique text messaging service, advertisers can now influence consumers in the vicinity of a mobile scanner-enabled retailer to drive product trial and purchase via mobile coupon redemption.

“This bespoke system also makes it easier than ever for advertisers to assess the effectiveness of their campaigns.”

Matt Lee, director at Capture, a shopper media agency using Weve to promote their brands, added: "We are very excited about using Weve and Eagle Eye's new capability in ASDA to deliver trial of our clients' products.

“It can often be a struggle to gain sustainable rates of sale when a product is hidden among over 30,000 others in a supermarket.

“We can now get them seen by using the right deal mechanics, to target the right demographic, when they're in the purchasing mindset in-store. That's a genuine win for the consumer, the brand and the retailer."

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Published on Wednesday 31 August by Ben Stevens

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