Moss (previously known as Moss Bros) is piloting an advanced virtual try-on tool on its website, enabling shoppers to see themselves on the screen in various outfits.
The formalwear retailer has teamed up with Anthropics Technology to add its virtual try-on plug-in feature, Zyler to moss.co.uk.
Zyler, which has previously been used by John Lewis for its rental offering, allows shoppers to upload a headshot and sizing information to create a lifelike representation, so they can try various combinations on virtually to see how they appear on their unique body shape.
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The AI-powered solution is designed to provide a personalised seamless shopping experience.
Anthropics CEO Alexander Berend said: “By offering a more convenient and realistic experience for trying on clothes prior to purchasing, we believe Zyler has the potential to redefine the entire landscape of the menswear industry.”
“Our goal is to empower customers with a seamless, lifelike virtual try-on experience that not only enhances their shopping journey but also increases confidence in their purchasing decisions.”
The firm claimed Zyler can lead to a 10% reduction in returns, as around 35% of shoppers will see themselves in the clothes online before they arrive.
It also said customers are more likely to become repeat buyers, as emails using Zyler have 3x higher click-through rate compared to emails with generic model images.
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