Sainsbury's has confirmed it will expand the trial of its one-hour dome delivery service to other parts of west London, after a successful initial trial in the Wandsworth area.
From Wednesday this week, the supermarket chain will add 35,699 more London postcodes (scroll down for map) to its delivery footprint - two months after the Wandsworth trial was launched.
The trial is being done with Chop Chop, a bicycle delivery app that can be accessed on iPhones and iPads, and with a delivery fee of £4.99.
To run the service Sainsbury’s has recruited a team of 40 shoppers and cyclists.
As soon as an order is placed, Sainsbury’s staff in either its Wandsworth or Pimlico store will receive the information on the Chop Chop app and shop for the products to give to the cyclists, who will then make the delivery.
Customers pay via the app, and can track their order. Sainsbury’s said if a product wasn’t in stock, the shopper will call them to ask if they want a substitute item.
Sainsbury's one-hour delivery service has expanded to cover these areas of London:
Sainsbury’s said it was the first UK supermarket chain to roll out an on-demand, one hour, grocery delivery service that emulates the service offered by online-only grocers Ocado and AmazonFresh.
It also said it was the first supermarket to ever offer home delivery – albeit via horse-drawn carts – with the first one dating back from its Croydon branch as early as 1882. Bicycles were then used at the turn of the century before the supermarket used a Model T Ford van in 1915.
“This trial is part of our strategy to give our customers more options to shop with us whenever and wherever they want,” Sainsbury’s technology director Jon Rudoe said.
“Speed of delivery is important to some customers, so we have brought back our bicycle service to test demand further.
“If it proves popular we might introduce it to other areas of London. It complements our same day delivery service which is available at selected London postcodes through our online groceries service.”