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Sarah Jessica Parker-backed jeweller opens first UK store in Mayfair

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High-end jewellery designer and online retailer Kat Florence has just opened her first UK store in London’s famous Mayfair district.

Located on Grafton St, the store is an atelier-style boutique designed to offer a relaxed environment for customers to browse Florence's jewellery range.

Originally from Canada, Florence studied biology then education and taught art and science for eight years in Bangkok before pursuing a career in jewellery.

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Since launching her website and brand in 2013, Florence’s designs have gone on to be endorsed by big names, including Sex and the City star Sarah Jessica Parker.

Florence’s jewels have garnered a reputation because of their use of gemstones and D-grade diamonds sourced from around the world.

"Choosing jewellery is an intimate and personal experience,” Florence said.

“Once you hold it in your hands, that's the moment when everything changes. That's why it was so important for me to open the London store so people can touch, feel and see my pieces. 

“It's the only way to truly appreciate the enchanting natural beauty of these rare gems."

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Published on Thursday 06 October by Elias Jahshan

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