Snug reports 450% jump in sales after Katherine Ryan live event

// The event invited nearly 43,000 comments and drove a record amount of traffic to Snug’s website
// Snug has identified the livestream trend as a powerful marketing tool.

Snug’s latest live social event, an Instagram livestream with comedian Katherine Ryan, saw a 450% growth in sales, compared to its previous live event in March.

The 45-minute livestream saw 6,000 users join the event at its peak and attracted enough virtual visitors to fill Wembley Arena, after more than 30,000 people signed up.

Read the full story here. 

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