// Harvey Nichols has revamped its loyalty scheme, which will offer instant rewards for customers and a wider range of benefits
//Shoppers can choose from a range of personalised benefits, incuding 15% off fashion vouchers, pamper hampers, dining experiences and free delivery
Harvey Nichols has revamped its loyalty scheme to offer instant rewards, with a range of personalised benefits and an elevated cash back offer available for members.
Customers can collect points by both shopping or dining with Harvey Nichols, using an app, and these points can then be converted into cash rewards, which are redeemable at any time.
Rewards members can also choose from up to 14 personalised benefits, which include 15% off fashion vouchers, pamper hampers, OXO dining experiences and free delivery.
There are five level of membership, based on how much shoppers spend at Harvey Nichols, with level 1 shoppers spending up to £499 a year and level 5 shoppers spending more than £10,000.
The level of points and number of benefits received jumps for the higher level of membership with level 1 members earning one point per one pound spend and one benefit while level 5 members receiving five points and five benefits.
Members also receive birthday gifts and and early access passes.
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Harvey Nichols has secured £66 million in funding after annual losses more than doubled as it grappled with Covid restrictions amid rising cases and a lack of international tourism.
The luxury department store retailer was forced to shut its stores for nearly eight months in the year to March 27 and recorded total sales of £121 million during the period, down from £222 million pre-pandemic.
Losses, meanwhile, widened from £15.5 million to £38.6 million following ongoing Covid restrictions and uncertainty across December.
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Harvey Nichols secures £66m funding as Covid “significantly” impacts sales
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Harvey Nichols secured £66m in funding late last year as losses more than doubled to £38.6 million as it grappled with Covid restrictions and a lack of international tourism.
The retailer is investing heavily in IT and its online presence to help it boost sales. Along with the rewards programme launch it is also developing a transactional shopping app.
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