// Harvey Nichols teams up with Kids O’Clock for its new resale concept
// Customers who donate will receive a £20 voucher to spend on any items on the childrenswear floor
Harvey Nichols has partnered with Kids O’Clock to launch a childrenswear resale drop-off destination, in celebration of Harvey Nichols’ newly launched childrenswear floor.
The resale concept will allow customers to drop-off their children’s pre-loved clothing at the drop-off destination in store.
From there, items will be collected from the store and re-sold internationally through the Kids O’Clock website.
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As a reward for donating items, customers will receive a £20 voucher to spend on any items on the Harvey Nichols Childrenswear floor.
Kids O’Clock founder Laura Roso Vidrequin said: “We are thrilled to launch our first in-store partnership with a leading luxury retailer like Harvey Nichols. The concept enables anyone to become a pre-loved donator or buyer in a very organic and easy way.
“Donating pre-loved items hugely extends the lifespan of children’s clothing and offers a dynamic way for consumers to do their bit for the environment whilst still allowing them the positive connotation attached to buying something new when shopping.
“We want more people to see that they can buy less, buy better, donate, and buy pre- loved too – it is all part of the same cycle and we hope this partnership helps to raise awareness around resale items, enabling more people join the revolution.”
Laura Larbalestier, Fashion Director at Harvey Nichols, added: “Following the recent launch of our childrenswear department, we’re delighted to be partnering with Kids O’Clock. This innovative new service provides our customers with a sustainable solution for pre-loved children’s clothing that closes the fashion circle. Not only does it extend the life of items that are all-too-quickly grown out of, but a percentage of proceeds is given to charity and anyone donating a bag of clothes will receive a childrenswear voucher to spend in-store.”
The Kids O’Clock drop off is now open in the childrenswear department of the Harvey Nichols Knightsbridge.