// Pandora has collaborated with Marvel to create a collection of jewellery based on its famous superheroes, including Captain America, Black Widow and Thor
// The tie-up is designed to expand Pandora’s reach and brand desirability and follows on from its successful collaboration with Disney
Pandora has partnered with comic giant Marvel to create a Super Hero jewellery collection which launches tomorrow.
The range features six bracelets, one ring and eleven charms, and is based on Marvel’s Avengers heroes. Charms include Thor’s hammer, Captain America’s shield, Iron Man’s arc reactor and Thanos’ infinity gauntlet.
The tie-up is designed to boost brand desirability and reach for the jeweller, which is a core is part of its growth strategy. It follows on from Pandora’s long-standing tie-up with Disney.
READ MORE: Pandora reports record full-year revenue driven by US sales
Pandora chief product officer Stephen Fairchild said: “We are proud of our long-standing collaboration with The Walt Disney Company and excited to bring this first ever Marvel x Pandora collection alive. Many of our customers have requested this for quite some time!
“These heroes excite, entertain and also encourage us to use our voices and powers, without hiding our weaknesses, to make the world a better place. Celebrating what you stand for and the things you love is what connects the Marvel and Pandora universes.”
As part of the launch, Pandora has created a digital game where users have to assemble a team of heroes and go on a multi-level mission to save the world, with the chance to win a bracelet once a mission is completed.
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