// M&S to boost menswear offering ahead of Christmas with new third-party brands
// It is adding clothing from brands including Ted Baker, Superdry, and Lyle and Scott
Marks & Spencer plans to strengthen its menswear offering ahead of the crucial Christmas trading period.
The retailer is adding clothing from brands including Ted Baker, Superdry, Lyle and Scott and Musto to M&S.com.
It will offer the brands’ casualwear, outerwear, and accessories.
M&S currently sells Ben Sherman, Farah and Jack and Jones through its ‘Brands at M&S’ strategy, which spans 50 third-party retailers.
The new additions will take its third-party menswear firms to 17.
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The strategy reflects the overhaul of its clothing and home offering, with sales rising 14% in the first half of the year.
Third-party brands account for 4.1% of its clothing and home sales, bringing in £70 million of revenue in the past year.
M&S’s clothing and home boss Richard Price said there had been an “incredible response” to the introduction of the brands.
