// Morrisons cuts 130 price cuts across its entry-level products
// The grocer invested over £16 million to make these cuts
Morrisons has revealed 130 price cuts across its entry-level products to help customers during the ongoing cost-of-living crisis.
The grocer invested over £16 million to make these cuts as customers seek ways to save money throughout the January squeeze.
The price cuts include fresh and frozen products for family meals and lunch boxes, as well as cupboard essentials and household products.
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Fresh foods such as bacon, cooked chicken and cheese have had their prices reduced as well as fruit and vegetables including apples, pears and potatoes. Frozen ready meals, fish fingers and prawns have been cut along with cupboard fillers like tins of beans, chopped tomatoes and tuna chunks.
Household essentials such as laundry powder, washing up liquid and dishwasher tablets have also seen their prices slashed as have toothbrushes, toothpaste and sanitary products.
Morrisons’ entry level range has 263 products, 28 of which were new additions within the last six months. The grocer is extending the range this year with the introduction of cherry tomatoes, easy peel oranges, green beans and mixed peppers.
“Our Savers range offers customers great value on the products they buy every day,” Morrisons CEO, David Potts said.
“We want to do all we can to help when it comes to the cost of grocery shopping and by investing in the range and cutting the prices further, our customers will see a noticeable impact on their budgets at a time when they really need it.”
