// eBay has officially recoupled with Love Island in 2023 to continue to encourage shoppers to use preloved fashion
// New research from ITV has revealed that 53% of Love Island viewers who were aware of the eBay partnership have bought pre-loved items in the last 3 months
eBay has recoupled with ITV’s Love Island for 2023 after becoming the reality show’s first-ever pre-loved fashion partner last year.
Last series, the online marketplace used its partnership with the show to inspire a more conscious way of shopping.
New research from ITV revealed that 53% of Love Island viewers aware of the eBay partnership said they’d bought pre-loved in the past three months, more than double the amount for those who hadn’t watched or been aware of the partnership.
Since the partnership, eBay has seen 1600% more searches for ‘pre-loved clothes’ and 24% more new circular fashion businesses have joined the online marketplace.
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In August, Love Island contestant Tasha Ghouri became eBay’s first pre-loved ambassador and has since released several collections and fashion edits.
eBay global general manager of fashion Kirsty Keoghan said: “We’re so excited to be returning to the Love Island villa in this series to put pre-loved fashion, centrestage,
“The partnership has already shown its impact with Islanders and our Pre-loved Ambassador Tasha Ghouri demonstrating their true style and flair with pre-loved looks.
“We’re very excited to continue this conversation and show the nation how good pre-loved really can look.”
Love Island creative director Mike Spencer added: “We are thrilled to be pairing up with eBay again as our pre-loved fashion partner.”
“We are excited to keep working with ebay and to keep highlighting more conscious ways of shopping on screen.
“This partnership will see our lucky Islanders get to pick and wear some incredible clothes sourced from eBay. We love pre-loved.”
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