// Not on the High Street to make job cuts as CEO addresses challenging market conditions
// The online marketplace has highlighted a challenging market for ecommerce businesses
Not on the High Street is looking to make some redundancies as the demand for online shopping continues to decline.
The online marketplace has warned staff that it plans to cut jobs, particularly as consumers are more conscious of spending amid the cost-of-living crisis.
Not on the High Street CEO Leanne Rothwell wrote in a letter to the company’s sellers that in the past 12-18 months, it has “made significant progress to define and build” its proposition, modernise technology and evolve the brand, The Telegraph reported.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
The company, which stocks personalised gifts from a range of sellers, employs roughly 220 staff.
It sold £230 million worth of goods over the first year of the pandemic, resulting in revenues of £58 million for the year to March 31 2021.
Rothwell, who was previously Not On The High Street’s chief commercial officer, said the business will aim to deliver its “ambitious strategy” but will need to “ensure it is structured to mobilise us for success”.
“Over the next few weeks I will be working with our teams to organise ourselves differently. The shape of the business will change in some areas and it is likely that a number of people will leave the business,” she said.
