Very has brought back its flamingo-filled Christmas creative for its festive campaign this year, after proving successful last year.

The brand’s Christmas gifting campaign will be shown on screens nationwide from today (1 November).

Additionally, Very has produced a series of additional campaign strands, from launching a new toys campaign to kickstart early festive shopping to unveiling its partywear under its new ‘Haus of Flamingo’ platform.

The group is also teaming up with ITV in a celebrity partnership to help shoppers solve their Christmas conundrums.

Very insisted its campaign from last year, developed in partnership with creative agency The Gate, proved to be a hit with shoppers, driving a 22% boost in target customer consideration.

The Very Group chief customer officer Jessica Myers said: “Continuing to build out our brand is central to our business strategy and the research is clear – consistency is key when it comes to achieving this!

“For this reason, we’ve been doubling down on the use of our fl-amazing brand assets over the last 12 months, and the early signs say that our consistent approach is paying off.”

She continued: “In fact, following the roll-out of our ‘Let’s make it sparkle’ platform, we’ve seen a 23% increase in brand attribution of our advertising, further exposure is driving a 12% increase in target customer consideration – the numbers really do speak for themselves.

“By using insights and data to help inform our approach, while adding a sparkle of creativity and collaborating with our incredible partners The Gate and Zenith, we’ve created a Christmas campaign which we’re confident our customers will love.”

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