Data: Aldi crowned cheapest UK supermarket of 2024

Aldi supplied
GroceryNewsResearch

Aldi has been named as the cheapest UK supermarket of 2024 by Which?.

According to the consumer watchdog’s analysis, Lidl was the second-cheapest grocer every month, charging £1.99 more than Aldi on average, while Waitrose was found to be the most expensive every month of 2024.

For a larger shopping list, excluding German discounters Aldi and Lidl which have smaller products ranges, Asda was the least expensive supermarket for nine out of 12 months.

Although supermarket giant Tesco was cheaper nearly half the time after Which? began including loyalty discounts in its analysis last June.



Waitrose was the most expensive for a bigger shop in every month except September, when Sainsbury’s was the priciest for shoppers not using a Nectar loyalty card.

Throughout December alone, Aldi remained the cheapest supermarket at £100.29 on average for a shopping list of 56 branded and own-label groceries, while rival discounter Lidl was just £1.19 more with its Lidl Plus loyalty app or £1.27 without.

Which? said Tesco was the cheapest of the traditional supermarkets at £111.22 with a Clubcard and £112.90 without, while Waitrose was the most expensive in December at £129.83, costing nearly £30 more than Aldi.

This morning (6 January), Aldi said it recorded its “best Christmas ever” as sales rose to £1.6bn thanks to shoppers trading up over the holiday period.

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Data: Aldi crowned cheapest UK supermarket of 2024

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Aldi has been named as the cheapest UK supermarket of 2024 by Which?.

According to the consumer watchdog’s analysis, Lidl was the second-cheapest grocer every month, charging £1.99 more than Aldi on average, while Waitrose was found to be the most expensive every month of 2024.

For a larger shopping list, excluding German discounters Aldi and Lidl which have smaller products ranges, Asda was the least expensive supermarket for nine out of 12 months.

Although supermarket giant Tesco was cheaper nearly half the time after Which? began including loyalty discounts in its analysis last June.



Waitrose was the most expensive for a bigger shop in every month except September, when Sainsbury’s was the priciest for shoppers not using a Nectar loyalty card.

Throughout December alone, Aldi remained the cheapest supermarket at £100.29 on average for a shopping list of 56 branded and own-label groceries, while rival discounter Lidl was just £1.19 more with its Lidl Plus loyalty app or £1.27 without.

Which? said Tesco was the cheapest of the traditional supermarkets at £111.22 with a Clubcard and £112.90 without, while Waitrose was the most expensive in December at £129.83, costing nearly £30 more than Aldi.

This morning (6 January), Aldi said it recorded its “best Christmas ever” as sales rose to £1.6bn thanks to shoppers trading up over the holiday period.

Click here to sign up to Retail Gazette‘s free daily email newsletter

GroceryNewsResearch

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