Abercrombie & Fitch is set to unveil two new central London stores at Oxford Street and Covent Garden later this month.
The new stores will stock the fashion brand’s women’s and menswear ranges, as well as its Best Dressed and athleisure Your Personal Best collections, as well as shirting and tailoring from its Collins suit range.
The spaces will be integrated with omnichannel shopping capabilities and feature local London-inspired artwork, Retail Week reported.
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The Oxford Street flagship will also house a bookable, private mezzanine lounge with a personal fitting room, seating area and cash wrap for customers.
EMEA managing director Scott Clarke-Bryan said: “Establishing an elevated presence at these iconic shopping destinations is a great way to engage with our customers as we continue to grow Abercrombie in London.
“With these stores being pinnacle experiences in such famous shopping areas, we’re looking forward to showcasing our latest product offering and connecting with both new and existing customers in 2025.”
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