Secret Sales has snapped up two Dutch brands as the off-price fashion and beauty platform looks to expand its presence in Europe.
The deal with online department store V&D (Vroom & Dreesmann) and To Be Dressed mark one of the company’s largest acquisitions to date.
Secret Sales said it was “proud” to be part of V&D’s story, after the retailer collapsed in 2016 before relaunching online, and would “honour its legacy while reestabilishing it as the most exciting, relevant and trusted fashion destination in the Netherlands”.
Following the acquisition, V&D will have access to billions of euros worth of inventory and more than 4,500 brands available through Secret Sales’ platform.
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The company’s chief executive Chris Griffin said: “Bringing V&D into the Secret Sales family is a proud moment for us.
“We see the chance to build on its incredible heritage and to re-establish it as the modern, go-to destination for fashion in the Netherlands.
“We’re equally excited to welcome To Be Dressed to our growing European platform – together, these brands will play an important role in shaping the next stage of our journey.”
The new deal means that Secret Sales is now present in seven markets in Europe.
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