Supermarket chain Tesco and Be My Eyes – the world’s leading customer accessibility management platform for people who are blind or partially sighted – have launched a six-month pilot partnership, to enhance in-store accessibility for customers with sight loss.
Announced on World Sight Day (9 October), the collaboration will enable users to connect directly with Tesco colleagues via the app to receive personalised visual assistance while shopping.
Tesco is the first major supermarket in Europe to join Be My Eyes in offering on-demand support for blind and partially sighted customers.
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The pilot will integrate Be My Eyes into Tesco’s in-store support services, ensuring that blind and partially sighted customers can shop with greater confidence, independence and ease.
Customers will be able to identify products on the shelf and confirm correct sizes, variants or expiry dates, verify special Clubcard offers, promotions and rewards, receive assistance with self-service checkouts, and request immediate support from customer service teams in real time.
Russell Price, Chair of Disability Network at Tesco, said: “Everyone is welcome at Tesco, and with Be My Eyes, we can help support visually impaired customers by connecting them with a Tesco colleague for live, in-store support using a simple video call.
“This trial, launching on World Sight Day, aims to help make shopping at Tesco even more welcoming and accessible for our blind or partially sighted customers, even when shopping independently.”
Mike Buckley, CEO of Be My Eyes, said:“Our mission at Be My Eyes has always been to make the world more accessible for people who are blind or partially sighted. By joining forces with Tesco, we’re making everyday shopping not just more convenient, but more inclusive for thousands of people in the UK who deserve equal access to essential services.”
Also on World Sight Day, Tesco launched a new accessibility feature on all self-service checkouts, allowing customers to further adjust the colour contrast and text size to suit their needs by simply tapping the accessibility button to switch to a high contrast mode or larger text for easier reading.
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