FatFace has expanded its partnership with Zalando, launching across 20 additional European markets on the platform.

The rollout includes major markets such as France, Spain, Italy and the Netherlands, alongside Central and Eastern European territories including Poland, Romania and Hungary.

The expansion follows FatFace’s initial launch on Zalando in Germany in August 2025, where the lifestyle retailer said sales have doubled year on year.

FatFace now trades in Germany through both NEXT Label and Zalando, as it continues to build out its multichannel international strategy.

The retailer said the latest move marked a significant step in growing its presence across Europe, as it scales its digital operations and builds brand awareness in new markets.

The expansion will be supported by a single European digital stock pool, designed to improve efficiency and help drive growth across both NEXT and Zalando.

Customers in the new markets will be able to shop FatFace’s womenswear, menswear, accessories and footwear ranges, including its premium Copper & Black collection.

The retailer said it had already seen strong performance across categories including denim, dresses and outerwear, and expects momentum to continue as it enters new territories ahead of the summer season.

FatFace head of partners Alexandra Dalwood said: “Being part of the NEXT family has been key to FatFace expanding its brand presence in Europe.

“Having one digital stock pool will drive growth across both NEXT and Zalando, while also allowing the brand to explore further digital opportunities across Europe.

“This marks the start of our next chapter in expanding our international digital business and building brand awareness in the region.”

The expansion follows a period of strong trading for FatFace, with sales through NEXT Label up 86 per cent year on year.

Digital now accounts for 36 per cent of total revenue, underlining the strength of the retailer’s multichannel strategy and supporting its continued international growth.

FatFace said it would continue expanding its product offer on Zalando over the coming months as it looks to build on early success across Europe.