Menswear brand Charles Tyrwhitt has unveiled its global ‘Summer of Sport’ campaign starring all four of its ambassadors; cricketers Joe Root and Stuart Broad, golfer Luke Donald and American baseball player Anthony Volpe.
The campaign was shot across the UK and US and highlights the “versality” of Charles Tyrwhitt’s clothing.
It features each of the ambassadors in their own environments from Stuart Broad relaxing at home in casual wear to Luke Donald showing off his more tailored looks.
Donald said: “It may not surprise you that I’m big on details, and the same applies to how I dress. I live in linen all summer, and it has to feel as good as it looks.”
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The marketing drive is one of the brand’s “biggest” integrated activations and will launch across out-of-home, social media, press, AV and digital.
As part of the campaign, the retailer will also host a series of fan experiences “money can’t buy moments” such as a live edition of Broad and his co-hosts Jos Buttler’s podcast ‘For The Love of Cricket’. Attendees can expect a number of surprise appearances and special guest from the world of cricket.
Charles Tyrwhitt will also host a meet and greet with Broad at its Jermyn St. store on June 10.
The retailer has also partnered with Wisden Cricket to offer London office workers a series of “elevated experiences” including premium catering and complimentary shirt fittings.
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