Cornish retailer Seasalt has collaborated with the trading arm of The Salvation Army, Salvation Army Trading Company (SATCoL) as part of its plans to become a circular company.

This follows on from the launch of its ‘Better by Design’ campaign.

As part of the partnership, stock that can no longer be sold in Seasalt stores will be resold by SATCoL in their shops. Items the charity are not able to resell will be sold to “trusted” sorting companies.

The retailer will also launch a takeback scheme in coming months after listening to consumer feedback which stated shoppers would rather give their preloved clothing to charity than resell.

Laura Watson, chief creative officer at Seasalt said: “We are very excited to be launching this partnership with SATCoL. We firmly believe that less waste is a design choice so Seasalt clothing is always designed and made through that lens, we craft high quality pieces our customers will wear and love for years to come.

“But we know that surplus stock is a reality in our business and for various reasons, sometimes our customers will have pieces in their wardrobes that they no longer have a home for. “.

Kirk Bradley, head of corporate partnership at SATCoL said: “Seasalt’s dedication to thoughtful design and environmental responsibility makes them a natural partner for us.

“Together, we see a real opportunity to accelerate positive change and help the drive towards sustainable fashion in a way that’s both authentic and impactful. Partnerships like this help to fund the vital work The Salvation Army do for the most vulnerable across the UK including those experiencing homelessness, employment support, foodbanks and so much more.”

Click here to sign up to Retail Gazette‘s free daily email newsletter