Property developer British Land has named Ocean Outdoor UK as its digital out-of-home media partner in London.
The contract covers three of the firm’s London locations- Regent’s Place and Broadgate, Paddington Central and Liverpool Street.
According to the firm, the first phase will roll out over 33 small format full motion screens. This is a extension of The Loop, Oceans existing small format network.
Ross McCall, British Land retail leasing and commercialisation director, said: “We chose Ocean Outdoor as our media partner based on their track record and extensive knowledge as a pioneer in premium DOOH.
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“We look forward to seeing how their innovative use of outdoor spaces will connect with our customers and visitors at our London Campuses.”
British Land has reported that the investment will support the “redevelopment” of areas such as Broadgate.
Ocean will be responsible for managing the advertising contract for the large format community LED screen in Paddington Central. There are currently discussions on rolling out a similar format at Regent’s Place and Broadgate.
Ocean Outdoor UK CEO Nick Shaw said: “The addition of British Land to our portfolio is a significant milestone. This new partnership extends our DOOH portfolio into new and emerging London hotspots, growing The Loop, our premium small format network across the city.
“For brands, this represents a prime opportunity to reach affluent outdoor audiences in close proximity to two of London’s busiest stations with a blend of live, curated content and creative advertising.”
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