The Co-op grocery chain has followed the example of Tesco and Waitrose by cutting the cost of women‘s sanitary products to cover the cost of the so-called “tampon tax”.
A five per cent reduction will come into effect from tomorrow, ahead of government proposals to remove the VAT.
All 71 of Co-op’s own-label and branded sanitary products will have their prices cut.
READ MORE: Waitrose emulates Tesco by paying “tampon tax” for customers
The Co-op is the third grocer to beat the government in covering the tampon tax on their products, with Waitrose and Tesco announcing similar initiatives within the past month.
“As a community retailer we feel it‘s important to do right by our customers,” Co-op trading director Andy Phelps said.
“That‘s why we are covering the cost of the five per cent VAT on sanitary products for women who shop with us.”
Click here to sign up to Retail Gazette‘s free daily email newsletter