The Co-op grocery chain has followed the example of Tesco and Waitrose by cutting the cost of women’s sanitary products to cover the cost of the so-called “tampon tax”.
A five per cent reduction will come into effect from tomorrow, ahead of government proposals to remove the VAT.
All 71 of Co-op’s own-label and branded sanitary products will have their prices cut.
The Co-op is the third grocer to beat the government in covering the tampon tax on their products, with Waitrose and Tesco announcing similar initiatives within the past month.
“As a community retailer we feel it’s important to do right by our customers,” Co-op trading director Andy Phelps said.
“That’s why we are covering the cost of the five per cent VAT on sanitary products for women who shop with us.”