Corporate investment in artificial intelligence is skyrocketing, forecast to reach $12.5 billion in 2017. Though self-aware, super-intelligent computers still only exist in fiction, applied AI can already do a lot today.

For digital marketers and merchandisers, AI can drastically reduce the resources required to:

• interpret data;
• create segments;
• deploy campaigns;
• devise product permutations;
• deliver truly personalised experiences that increase engagement and conversions.

[button color=”” size=”” type=”” target=”” link=”https://www.episerver.com/learn/guides/ai-guides/ai-and-the-customer-experience-revolution/?utm_source=retail-gazette&utm_medium=email&utm_campaign=SNL-DM-2018-01-09-AI-customer-experience-revolution-UKI&utm_term=”]Download the whitepaper now to learn more[/button]