Corporate investment in artificial intelligence is skyrocketing, forecast to reach $12.5 billion in 2017. Though self-aware, super-intelligent computers still only exist in fiction, applied AI can already do a lot today.
For digital marketers and merchandisers, AI can drastically reduce the resources required to:
- interpret data;
- create segments;
- deploy campaigns;
- devise product permutations;
- deliver truly personalised experiences that increase engagement and conversions.