Consumers expect brands to meet them wherever they are, offering an experience tailored to their individual needs across the entire shopping journey. Therefore, retail and consumer goods marketers are also expected to meet ever-changing consumer behaviour by creating those memorable, not purely transactional, experiences.
In our latest report Trends in Retail and Consumer Good Marketing, we surveyed nearly 900 retail and consumer goods marketing leaders worldwide to understand how the industry’s marketers are adjusting to the evolving retail landscape.
Here are a few particularly interesting findings:
- 40% of retail and consumer goods marketers are leading customer experience initiatives. This is up from 24% in 2017
- 25% of retail and consumer goods marketers are leveraging some form of artificial intelligence today, that figure is projected to grow to 70% over the next two years
- Over one-quarter (27%) of retail and consumer goods marketers describe their channel coordination as generally siloed, and 33% describe it as dynamically coordinated
- Less than half (49%) of retail and consumer goods marketers report having a completely unified view of customer data sources.
The retail renaissance is in full swing, and this research shows that retail and consumer goods marketers are up for the challenge. Read more findings in the full report and visit our website for more insights on how to Deliver Unified Consumer Experiences.
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