Ever wondered what it might be like to step in to a jungle in the middle of a modern shopping centre? Westfield has just introduced a jungle-inspired, customer experience initiative at its centres in London to attract curious Georges.

The free Jungle Adventure will take over the Westfield shopping centres this summer. It’s currently set up at Westfield London, and will run until August 4. The jungle will then move to Westfield Stratford City on August 17 and run until August 26.

Westfield hopes the initiative would help boost footfall thanks to the capital’s influx of tourists over summer.

The Jungle Adventure will take visitors on a journey through the jungle. The space is fitted with a six-metre tall climbing wall and the first ever Virtual Reserve – a VR experience.

The VR experience will take visitors from the city straight into the wilderness, where they will be surrounded by jungle animals.

“At both Westfield London and Westfield Stratford City we’re aiming to enrich each visit of every shopper through unique and immersive experiences,” Unibail-Rodamco-Westfield chief marketing officer Europe Myf Ryan said.

“This summer we’re looking forward to welcoming families to both London destinations to entertain both parents and children over the busy holiday period.”

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