Retail Gazette Loves: Liverpool One’s virtual entertainment programme

While every one is forced to stay home during lockdown, Liverpool One has launched a programme of family-orientated online initiatives to help the community stay entertained.

The retail and leisure precinct has created a series of virtual experiences that can be enjoyed via social media.

The popular Dinosaurs Unleashed event which was originally built to entertain visitors at Liverpool One has been relaunched to play in homes and gardens.

The Dinosaurs Unleashed home edition is free and available on Android and iOS devices, transporting budding palaeontologists back to the Jurassic era, allowing them to hatch dinosaurs, feed and interact with them, and go into battle against other dinosaur fans online.

The famous Tickle the Ivories pianos – a popular attraction across Liverpool One during the summer months – has gone online in a virtual festival called Tickle at Home via YouTube.

Liverpool One’s new logo.

As well as enjoying highlights from last year’s programme, all musicians can upload their own clips tagging Liverpool One to share online.

In addition to these new experiences and as part of the campaign, Liverpool One has developed a new temporary logo to support the stay at home message which can be seen above.

“The evidence that people need to feel connected during the lockdown is overwhelming, and our stay-at-home virtual experiences have been launched to help achieve that,” Grosvenor Europe asset management director Alison Clegg said

“Dinosaurs Unleashed is already creating a sense of community online, while Tickle at Home is bringing a smile to people, proving we do not have to be isolated from one another, or the places we love, even in these difficult times.”

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