Footasylum has unveiled its new 10,000sq ft location at Lakeside shopping centre, Essex, as part of its ongoing store opening and upsizing programme.
The new shop, originally spanning across less than 3,000sq ft, has an “improved look and feel”, showcasing the retailer’s recent investment into its digital capabilities.
Consumers will be able to shop the retailer’s footwear and menswear ranges, as well – as for the first-time – womenswear.
It also features click-and-collect lockers following a successful trial in a batch of the retailer’s stores earlier this year.
The opening comes as Footasylum is gearing up to unveil its flagship store along Oxford Street in London later this month.
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The 20,000sq ft location will trade across two floors, with additional customer service and click-and-collect lockers in the store’s basement.
Chief executive Barry Bown said: “We are on a mission to develop bigger and better stores in order to bring an even more immersive shopping experience to our loyal and growing customer base.
“Our new Lakeside store certainly delivers on that and, as our most technologically advanced store yet, it will seamlessly connect our online and in-store offerings.
“This opening is just the latest development in our ongoing expansion programme, which will soon see our flagship Oxford Street store open to the public.
“Demand for fashion streetwear is strong, and our expansion plans will help ensure that our extensive product offering has an even greater prominence across the UK.”
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